Soyoo is a gender-inclusive jewelry brand offering accessories that serve, slay, and stand the test of time.
Why do we exist?
The jewelry and accessories shopping experience is so binary, in every sense of the word. It focuses on how others perceive us. They make us question ourselves "does it look flattering? Is it appropriate? Is it too much, too feminine, too masculine?"
When the only important question should be "is this me?"
We believe accessories should do more than just be water-proof and survive being driven over by a truck (because that happens so often with jewelry).
For us, jewelry and accessories is about showing the world who we are. It's about matching our inner selves with our outward appearance.
Which is why we design and curate our collections to inspire delight, pique curiosity, and ignite passion that's already in you.
We hope that when you shop with us, our answer to your question is a resounding:
"Yes! That's so you!"
We're Canadian!
We are a small business based in the West Coast of Canada. Your support means the world to us! Our products are designed, curated, and assembled here.
Your order is packed carefully and shipped from Canada.
That means no surprise custom charges and long waits for your order to get to you!
What are we all about?
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It's not about looking good for us because looking good is a judgment made by others looking at us. When we look in the mirror, we wanna be like, "Yep, that's totally me today."
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What you see is what you get with our products. No AI digital renderings here. We prefer keeping it real with that human touch instead!
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We don't fit in one neat little box. Masc/fem? Nah, it's a spectrum, a playground. So we play. One day we're rocking eclectic grandpa vibes, next day it's full-on cunty B mode.
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Our designs are gender-inclusive, celebrating individuality and self-expression. We don't define who wears our pieces - you do.
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Being basic? Not our vibe. We don't follow the crowd. Not so much because we're "brave." We just don't know how else to be, so we figure we'd just be ourselves.
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We balance bold, unique designs with quality materials to ensure they stand the test of time, but more importantly, serve.